Bruno Nwogu Sales Coaching Website Design
Framer
Canva
Figma
Project Description
Bruno Nwogu is a high-ticket sales coach specializing in teaching individuals how to close deals ranging from 3k to 50k remotely. This project involved designing a conversion-focused website to showcase his coaching programs, build credibility, and drive enrollments. The design emphasizes trust-building, aspirational storytelling, and clear user pathways to resonate with entrepreneurs, freelancers, and professionals seeking financial freedom through sales mastery.
Design Process
Audience Research: Identified primary users: entrepreneurs, freelancers, and 9–5 professionals seeking financial independence. Mapped pain points (e.g., low conversions, lack of sales confidence) to design solutions.
Wireframing & Prototyping: Created low-fidelity wireframes focusing on user flow: Awareness > Interest > Decision > Action.
Visual Storytelling: Incorporated Bruno’s personal journey (from earning 20k/month to closing 1M+ deal) through a dedicated “About Me” section with timeline visuals.
Responsive Design: The site adapts seamlessly across devices, leveraging Framer’s breakpoint system for mobile and tablet optimization. Critical elements like navigation menus and project grids reorganize dynamically.
Usability Testing: Conducted A/B testing on CTAs and pricing layouts. Simplified navigation based on feedback, ensuring key sections (Courses, Testimonials, FAQ) are accessible within 2 clicks.
Development in Framer:
Components & Reusability: Reusable UI elements (e.g., buttons, project cards) were built as Framer components to maintain consistency.
Custom Code Integration: Advanced interactions (e.g., scroll-triggered animations) were implemented using Framer’s built-in tools or light custom code.
